{"id":2366,"date":"2025-04-23T14:49:40","date_gmt":"2025-04-23T12:49:40","guid":{"rendered":"https:\/\/toulouse.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=2366"},"modified":"2025-07-15T14:46:25","modified_gmt":"2025-07-15T12:46:25","slug":"booster-la-conversion-sur-les-sites-internet","status":"publish","type":"wcb_session","link":"https:\/\/toulouse.wordcamp.org\/2025\/session\/booster-la-conversion-sur-les-sites-internet\/","title":{"rendered":"Booster la conversion sur les sites internet"},"content":{"rendered":"\n<p>Pr\u00e9sentation de la m\u00e9thode SDDC : S\u00e9duction, Description, Diff\u00e9renciation.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exploration de la \u00ab Caverne \u00e0 CRO \u00bb : une base de donn\u00e9es rassemblant tous les \u00e9l\u00e9ments cl\u00e9s de la conversion (preuve sociale, preuve d\u2019autorit\u00e9, copywriting) ;<\/li>\n\n\n\n<li>D\u00e9monstration d\u2019ELAIA, le chatbot d\u00e9velopp\u00e9 par Geek Tonic, int\u00e9grant l\u2019IA pour r\u00e9pondre aux internautes 24h\/24 ;<\/li>\n\n\n\n<li>Le r\u00f4le central du branding dans la strat\u00e9gie de conversion.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a6d9f191 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-button\"><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/wordpress.tv\/2025\/07\/15\/booster-la-conversion-sur-les-sites-internet\/\" class=\"wp-block-button__link wp-element-button\">Voir le replay<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/toulouse.wordcamp.org\/2025\/files\/2025\/06\/20250523-WordCamp-Pamela-Hamille.pdf\" class=\"wp-block-button__link has-custom-violet-color has-custom-violet-tres-leger-background-color has-text-color has-background has-link-color wp-element-button\">Consulter les slides<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00e9sentation de la m\u00e9thode SDDC : S\u00e9duction, Description, Diff\u00e9renciation.<\/p>\n","protected":false},"author":23264568,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1748006400,"_wcpt_session_duration":2400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1882],"footnotes":""},"session_track":[28],"session_category":[],"class_list":["post-2366","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-salle-tiger"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"23 mai 2025","time":"15:20"},"session_speakers":[{"id":"1882","slug":"pamela-hamille","name":"Pamela Hamille","link":"https:\/\/toulouse.wordcamp.org\/2025\/speaker\/pamela-hamille\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/2366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/2366\/revisions"}],"predecessor-version":[{"id":3848,"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/2366\/revisions\/3848"}],"speakers":[{"embeddable":true,"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1882"}],"author":[{"embeddable":true,"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/pamela2025"}],"wp:attachment":[{"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=2366"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=2366"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=2366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}