{"id":2370,"date":"2025-04-23T14:50:37","date_gmt":"2025-04-23T12:50:37","guid":{"rendered":"https:\/\/toulouse.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=2370"},"modified":"2025-07-24T12:15:05","modified_gmt":"2025-07-24T10:15:05","slug":"la-guerre-de-landings-pages-seo-vs-ux","status":"publish","type":"wcb_session","link":"https:\/\/toulouse.wordcamp.org\/2025\/session\/la-guerre-de-landings-pages-seo-vs-ux\/","title":{"rendered":"La guerre des landings pages : SEO VS UX"},"content":{"rendered":"\n<p>Dans l\u2019univers impitoyable du web, une guerre sans fin fait rage : le SEO et l\u2019UX s\u2019affrontent pour dominer les landing pages.<\/p>\n\n\n\n<p>D\u2019un c\u00f4t\u00e9, les adeptes du r\u00e9f\u00e9rencement, pr\u00eats \u00e0 tout pour s\u00e9duire Google, quitte \u00e0 sacrifier les utilisateurs.<\/p>\n\n\n\n<p>De l\u2019autre, les d\u00e9fenseurs de l\u2019UX, d\u00e9termin\u00e9s \u00e0 rendre la navigation intuitive et efficace, au risque de sombrer dans l\u2019oubli des SERP.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a6d9f191 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-button\"><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/wordpress.tv\/2025\/07\/24\/la-guerre-des-landings-pages-seo-vs-ux\/\" class=\"wp-block-button__link wp-element-button\">Voir le replay<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/toulouse.wordcamp.org\/2025\/files\/2025\/06\/20250523-WordCamp-Clarisse-Chemouni-Laurent-Brice.pdf\" class=\"wp-block-button__link has-custom-violet-color has-custom-violet-tres-leger-background-color has-text-color has-background has-link-color wp-element-button\">Consulter les slides<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans l\u2019univers impitoyable du web, une guerre sans fin fait rage : le SEO et l\u2019UX s\u2019affrontent pour dominer les landing pages. D\u2019un c\u00f4t\u00e9, les adeptes du r\u00e9f\u00e9rencement, pr\u00eats \u00e0 tout pour s\u00e9duire Google, quitte \u00e0 sacrifier les utilisateurs. De l\u2019autre, les d\u00e9fenseurs de l\u2019UX, d\u00e9termin\u00e9s \u00e0 rendre la navigation intuitive et efficace, au risque [&hellip;]<\/p>\n","protected":false},"author":23253433,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1748010000,"_wcpt_session_duration":2400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1500,2636],"footnotes":""},"session_track":[28],"session_category":[],"class_list":["post-2370","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-salle-tiger"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"23 mai 2025","time":"16:20"},"session_speakers":[{"id":"1500","slug":"clarisse-chemouni","name":"Clarisse Chemouni","link":"https:\/\/toulouse.wordcamp.org\/2025\/speaker\/clarisse-chemouni\/"},{"id":"2636","slug":"laurent-brice","name":"Laurent Brice","link":"https:\/\/toulouse.wordcamp.org\/2025\/speaker\/laurent-brice\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/2370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":5,"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/2370\/revisions"}],"predecessor-version":[{"id":3851,"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/2370\/revisions\/3851"}],"speakers":[{"embeddable":true,"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1500"},{"embeddable":true,"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/2636"}],"author":[{"embeddable":true,"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/redmanta"}],"wp:attachment":[{"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=2370"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=2370"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/toulouse.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=2370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}